Have you set up Google My Business? Do you know what prospective clients or customers find when they Google your business name, or search for someone like you on Google?
It’s definitely worth checking, maybe through an incognito window, and if you haven’t already claimed your Google My Business listing, then here are ten great reasons why you should:
- It’s a free, yes FREE, listing for your business on the most popular search engine, with 86% market share.
- It lends gravitas and credibility to your business, whatever the nature of the business you run, as people will think of you as a ‘Google listed’ business and are 70% more likely to choose to visit a Google listed business than one which is not.
- A Google My Business listing will improve your local SEO, making you more visible online in your area, with a page one search listing and helping to rank your own website.
- Your listing will appear on the right hand column of Google, as well as on the left, but it is this right hand feature which catches the eye and makes your business stand out from the other search results.
- Your business will appear by name on Google Maps, creating awareness in your local area.
- Your Google My Business listing allows you to tell people searching for you, or someone like you, exactly where to find you whether you have a bricks and mortar presence, or are online, or both. You can add information such as your address, and opening hours, making it easy for searchers to know how and when to contact you.
- You can add visual content, including your logo, photographs and videos that help show off your business.
- Your clients and customers can leave reviews, which increases trust in others. Surveys have shown that online reviews are regarded as good as personal recommendations by 88% of respondents.
- You can share news and achievements by posting to your listing, keeping your listing current and relevant to those searching for you, or someone just like you!
- It is FREE advertising space on the most popular search engine…. did I mention that already?
This post was prompted by me spending time with a client this morning setting up her Google My Business listing and ensuring the information about her business was readily visible and up to date.
There is of course a verification process to ensure that the business is operating from the address stated but, once that is done, this is a valuable marketing asset to put in your portfolio to support your online visibility, encourage confidence and provide information.