24 04, 2016

Like a kid in a sweet shop

By | 2017-05-23T09:45:37+00:00 April 24th, 2016|Marketing, ThisisNessie Surrey|0 Comments

My name is Alyson, and I am a stationery addict. Always have been. It has been said that I'm like a kid in a sweet shop, except it's stationery. The adrenaline rushes and my eyes dart over the beautiful illustrations, I feel the crisp card in my hands and covet beautiful pens in gorgeous colours. [...]

9 03, 2015

Twitter is just a sophisticated pub

By | 2017-05-23T09:45:38+00:00 March 9th, 2015|Networking & Social Media|0 Comments

When I was studying for my MBA as a mature student, I was often drawn to Peter Drucker's words, particularly on marketing and communication. I was reminded of Drucker last week at The Social Media Summit organised and hosted by Nicky Kriel*. The memory was triggered by the asssertion that: "Twitter is just a sophisticated pub." Thomas Power** Whether [...]

16 02, 2015

Let me tell you a story

By | 2017-05-23T09:45:38+00:00 February 16th, 2015|Marketing, Networking & Social Media|0 Comments

Storytelling is a timeless, ageless skill. Most of us will remember how we sat as children at story time, cross-legged on the floor entranced by a good storyteller. Even those little fidgets with a short attention span were drawn in, completely captivated. And what about that book you just can't put down, reading 'just one more' chapter [...]

12 03, 2014

Alyson Reay: Email Marketing Award Winner

By | 2017-05-23T09:45:38+00:00 March 12th, 2014|Marketing|0 Comments

As an advocate of regular emailing to customers, I was both surprised and delighted to have an email drop in my inbox yesterday, telling me I am a Constant Contact 2013 All Star Award Winner! Alyson Reay - Email Marketing award It's always great to have our efforts recognised, and I know my [...]

28 12, 2012

You are not alone

By | 2017-05-23T09:45:40+00:00 December 28th, 2012|Business Management, Marketing|0 Comments

Did you get it? If you are wondering what this blog will be about, you are not alone, but there will be some of you who will have already guessed what it is. 'Did you get it?' and 'You are not alone' are two subject headings that get consistently high open rates for email marketing, so I thought [...]

3 11, 2012

Expertise fatigue

By | 2017-05-23T09:45:40+00:00 November 3rd, 2012|Marketing, Networking & Social Media|6 Comments

Have you noticed that everyone seems to be an expert these days? A while ago I was impressed, and slightly overawed, by many of these experts. Then I was impressed more with their ‘front’ than their expertise. I had started noticing that some ‘experts’ in the same field were offering diametrically opposing advice, and so [...]