9 03, 2015

Twitter is just a sophisticated pub

By |2017-05-23T09:45:38+00:00March 9th, 2015|Networking & Social Media|0 Comments

When I was studying for my MBA as a mature student, I was often drawn to Peter Drucker's words, particularly on marketing and communication. I was reminded of Drucker last week at The Social Media Summit organised and hosted by Nicky Kriel*. The memory was triggered by the asssertion that: "Twitter is just a sophisticated pub." Thomas Power** Whether [...]

16 04, 2013

The hidden gems in networking

By |2017-05-23T09:45:39+00:00April 16th, 2013|Networking & Social Media|0 Comments

I have written a few posts about networking, and how important it is for very small businesses to do, both online and offline. I don't do it because I need friends. Though making friends is sometimes a happy bonus! Neither do it for the quality of the coffee and breakfast. Though some of the venues [...]

28 12, 2012

You are not alone

By |2017-05-23T09:45:40+00:00December 28th, 2012|Business Management, Marketing|0 Comments

Did you get it? If you are wondering what this blog will be about, you are not alone, but there will be some of you who will have already guessed what it is. 'Did you get it?' and 'You are not alone' are two subject headings that get consistently high open rates for email marketing, so I thought [...]

25 08, 2012

Wordaholics Anonymous

By |2012-08-25T15:15:05+00:00August 25th, 2012|The best of the rest|4 Comments

My name is Alyson Reay and I am a wordaholic… I love the written word, I love the spoken word, I just love words so much it must be an addiction - in the social, rather than medical sense. I truly admire people who are skilled wordsmiths. How wonderful must it be to earn your [...]

25 06, 2012

A novice’s guide to Social Media: 5 basic questions to ask yourself before posting your update

By |2017-05-23T09:45:44+00:00June 25th, 2012|Networking & Social Media|0 Comments

For me one of the joys of Twitter is the great articles that are shared amongst the online community. And one particular link really hit the spot for me when I clicked on it recently – it led to this somewhat tongue-in-cheek illustration of when and where to post status updates. Out of this I [...]

17 06, 2012

How to build RAPPORT into your Strategic Marketing Campaign.

By |2017-05-23T09:45:44+00:00June 17th, 2012|Featured businesses, Guest blogs, Marketing|0 Comments

Applying a little strategic thinking to your marketing campaign can be challenging. It can be tempting to jump straight to tactics when you think you have a great idea or really believe in your product or service. However, the old saying still rings true that “those who fail to plan, plan to fail” I spent [...]

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