Engaging your audience on Social Media is a challenge for many businesses. It’s so easy to broadcast messages about you and your business, but you will find you get little back from your audience.
I spend a lot of time talking with businesses about how they can make their own content more ‘shareable’ and more ‘engaging’.
You want your followers on Twitter to be interested in what you have to say, but also willing to share their own views. This is the way conversations begin, and you develop your brand personality.
Asking questions has long been recognised as one of the key ways to engage your audience. How would you know what they want from you if you don’t ask them?
So I am delighted to see the new Twitter poll feature. Have you used it yet?
If not, read on for a quick explanation…
But note, this is a new feature that is still rolling out, so if you haven’t got it yet, you will soon!
Firstly, you will need to be posting in Twitter itself, the feature does not work on Hootsuite or other third party clients and applications.
You will be able to ask either/or type questions with a two-option choice for your followers to vote.
Go to post in the normal way, and you will see an additional pie chart icon underneath the ‘What’s happening?’ box.
Click on the Poll icon and it enables you to view the choices section.
Simply type in your question in the normal dialogue box, and two short answers for your followers to choose from.
Here’s my first one as an example:
You will see that the poll has a 24 hour lifespan and when your followers view it in their timeline, they will see how long they have left to answer, how many people have voted, as well as the results so far, presented in percentages.
My first question is getting good engagement so far, with favourites, retweets and a few replies in the first hour. Going forward my questions will be more imaginative, but as it is such a new feature, my very simple question is getting the attention and engagement I hoped for.
Easy peasy! Give it a go and let me know how you get on.