Are you down with the kidz?
I’ve been doing a presentation to networkers about social media myths, and the things people say… mostly when they are justifying why they are not using social media in their business, or don’t want to admit they don’t understand it!
I’ve been having a lot of fun with this topic, and the feedback I’ve been getting suggests the networking groups have too. It has certainly created a lot of ‘buzz’ in the room and stimulated discussion.
One of the areas I have been having most fun with, is the often heard suggestion that social media is the preserve of the young:
“We let our interns do our social media.”
“We’ve got a graduate trainee starting soon, we’ll get them to do it.'”
“My grand-daughter does my Facebook page.”
It is true that young people are fearless with technology.
I’ve even heard it said that Generation Y doesn’t use our terminology of ‘going online’… because they are constantly connected. They are rarely ‘offline’, so this concept is not familiar to them. It is just something Generation X says.
But is social media all about technology?
The youngest person in your company, or your grandchild, may be the right person to manage your social media if they also
- understand what your business does, and how it does it
- understand your brand qualities and ‘personality’
- understand who your customers are, and what their needs are
- recognise what makes you different, what makes your business special, and know how to communicate that
- have the maturity to communicate business messages in audience appropriate language and tone
- play within rules of the social media platform, so your account doesn’t get ‘removed’
- understand that it is not about ‘vanity’ numbers of followers, but quality engagement
- know how to find and reach your target audience
- recognise when a lead needs to be followed up offline
- understand how to use personality without getting personal
- know how to adapt your existing content into quality material to post on your behalf
- recognise quality material from others to endorse, and enhance your reputation
- understand that results only come from putting in time and effort, being consistent and persistent, and above all, listening more than broadcasting.
If not, you may need to reconsider who ‘does’ your social media.
I believe it is far more about communication than technology. I just happen to use modern technological platforms to communicate both for my business, and my clients’ businesses.
And with the most popular social media sites becoming more mainstream, so the over-55 demographic is now the fastest growing user group. If you are using social media for business, you need to be able to communicate effectively with all age groups, not just young people.
And as for the grand-daughter ‘doing’ Grandad’s Facebook… well this was so wrong on so many levels when I checked the page. Not least because it wasn’t a business page, but a personal profile, and so breaks Facebook’s rules. I won’t go on right now, but this will be the topic of another post coming soon!