“The only thing worse than being talked about is not being talked about.” Oscar Wilde
I was recently reminded of this quotation when I bumped into someone who introduced me to their companions as ‘this is Alyson, who we were talking about yesterday…’.
My first reaction was a slight discomfort, followed by the thought that these people mustn’t have had a lot going on, if their conversation had been about me.
Then I realised it was a compliment. I had made a sufficiently significant impact for them to have talked about me. And if it was anything bad, I doubt they would have mentioned that they’d been talking about me.
So I decided it was a good thing!
And so it is on social media. Every now and again I see a business Twitter profile with the words “whichever town’s best kept secret” and I think, ‘really, is that what you want?’
Do you really want your business to be kept a secret?
Why aren’t you shouting from the proverbial rooftops all that is good about you?
Why aren’t you using the power of social media to engage with your customers who already think you are fab, and let them tell everyone they know?
Why aren’t you tapping into the power of customer advocacy?
One of the best things about social media for business is the opportunity for your happy customers to share the great ‘secret’ on your behalf.
It should be part of your marketing strategy.
A couple of my clients have very visual products. This is perfect for encouraging customers to share pictures of their smiling faces and their bespoke order. And in telling us, they are also telling all our potential customers online too, and sharing the love for the product.
These customers love it when I retweet on Twitter, or share on Facebook, their compliment and picture. They don’t want to think of us as ‘their secret’.
And that is good for my clients’ businesses.