15 08, 2016

Sassy Social Marketing Business Radio Interview

By | 2017-05-23T09:45:37+00:00 August 15th, 2016|Networking & Social Media, Uncategorized|0 Comments

Last Friday I visited Tino at his gorgeous converted old school house in West Sussex where he has his Business Radio studio. We had been introduced on Twitter and he invited me to come and chat about Sassy Social Marketing. A very informal conversation, about who I am, how Sassy Social Marketing came about, and [...]

3 11, 2012

Expertise fatigue

By | 2017-05-23T09:45:40+00:00 November 3rd, 2012|Marketing, Networking & Social Media|6 Comments

Have you noticed that everyone seems to be an expert these days? A while ago I was impressed, and slightly overawed, by many of these experts. Then I was impressed more with their ‘front’ than their expertise. I had started noticing that some ‘experts’ in the same field were offering diametrically opposing advice, and so [...]