24 04, 2016

Like a kid in a sweet shop

By | 2017-05-23T09:45:37+00:00 April 24th, 2016|Marketing, ThisisNessie Surrey|0 Comments

My name is Alyson, and I am a stationery addict. Always have been. It has been said that I'm like a kid in a sweet shop, except it's stationery. The adrenaline rushes and my eyes dart over the beautiful illustrations, I feel the crisp card in my hands and covet beautiful pens in gorgeous colours. [...]

16 02, 2015

Let me tell you a story

By | 2017-05-23T09:45:38+00:00 February 16th, 2015|Marketing, Networking & Social Media|2 Comments

Storytelling is a timeless, ageless skill. Most of us will remember how we sat as children at story time, cross-legged on the floor entranced by a good storyteller. Even those little fidgets with a short attention span were drawn in, completely captivated. And what about that book you just can't put down, reading 'just one more' chapter [...]

12 03, 2014

Alyson Reay: Email Marketing Award Winner

By | 2017-05-23T09:45:38+00:00 March 12th, 2014|Marketing|0 Comments

As an advocate of regular emailing to customers, I was both surprised and delighted to have an email drop in my inbox yesterday, telling me I am a Constant Contact 2013 All Star Award Winner! Alyson Reay - Email Marketing award It's always great to have our efforts recognised, and I know my [...]

26 02, 2013

Closing the deal

By | 2017-05-23T09:45:39+00:00 February 26th, 2013|Marketing, The best of the rest|0 Comments

You have a strong lead, interest is being shown in your product or service and you are talking up the irresistible benefits of your offering. So how do you move on to the next stage and close the deal without coming across as the much maligned 'seedy sales person'? At this point I should probably [...]

8 02, 2013

Healthy competition

By | 2017-05-23T09:45:40+00:00 February 8th, 2013|Business Management, Marketing|4 Comments

I meet a lot of people offering similar, but different, services to those I offer through Just leave it with me. My business offering also overlaps with many specialist areas within business services. I have never considered this a problem as I take a collaborative approach, and I have confidence in why my clients choose [...]

28 12, 2012

You are not alone

By | 2017-05-23T09:45:40+00:00 December 28th, 2012|Business Management, Marketing|0 Comments

Did you get it? If you are wondering what this blog will be about, you are not alone, but there will be some of you who will have already guessed what it is. 'Did you get it?' and 'You are not alone' are two subject headings that get consistently high open rates for email marketing, so I thought [...]

3 11, 2012

Expertise fatigue

By | 2017-05-23T09:45:40+00:00 November 3rd, 2012|Marketing, Networking & Social Media|6 Comments

Have you noticed that everyone seems to be an expert these days? A while ago I was impressed, and slightly overawed, by many of these experts. Then I was impressed more with their ‘front’ than their expertise. I had started noticing that some ‘experts’ in the same field were offering diametrically opposing advice, and so [...]